SPAR is the UK’s largest convenience store group with 2700 stores and retail sales of £2.7bn but prides itself on the local community focus of its business delivered by independent store owners that own and manage their own stores.
The SPAR Sprints Initiative is a community-based programme. The programme aims to develop and maintain a strong infrastructure that will increase participation at all levels, improve the skills and standards of both the athletes and coaches and deliver a long term strategy that will ensure the UK maintains its status as a world class sprint nation.
The sprints initiative also provides and excellent link for our International sponsorship. SPAR have been principle sponsor of the European Athletics Association for 11 years and thanks to this sponsorship the UK public are very quick to associate SPAR with the world of athletics.
About the Initiative
The SPAR Sprints Initiative is a major new investment by SPAR into athletics in the UK. The three year sponsorship enables UK Athletics to introduce a co-ordinated structure for the development of sprinting and hurdling.
SPAR hopes to use its position within the local community in order to get more children into sprinting both in schools and athletics clubs. By increasing levels of participation, SPAR will also identify and nuture the stars of the future.
The SPAR Sprints Initiative covers the following events:
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200m
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400m
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100m Hurdles
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110m Hurdles
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400m Hurdles
The objectives of the SPAR Sprints Initiative:
The SPAR Sprints Initiative is a community-based programme. The aims are as follows:
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To increase the participation of sprinting
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To identify and support talented performers and create the best environment to ensure they reach their full potential
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To strengthen the sprinting infrastructure through the training and development of coaches and a network of SPAR Sprints and Hurdles centres
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To support all local, regional and national teams strengthening the profile of UK sprinting on the world stage
