11 November 2007
COMMERCIAL PARTNERS
UKA currently receives almost £19 million from funding partners – over 60% of which are commercial sponsorship deals. UKA also currently have three main non-commercial investors in the BBC, UK Sport and Sport England.
Some of our commercial partners offer free / discounted products and services to members of the GB and NI Athletics Team. To find out what offers are available, email athletecontracts@ukathletics.org.uk
Some commercial partners have rights associated with the Norwich Union GB & NI Team, (known as Team Partners) and you may be provided with their products and services during training camps and competitions. These commercial partners may be eligible to use imagery of the GB and NI Team in promoting their association with UKA and the team, however they will not promote an association with an individual athlete. You may be asked to attend press conferences with these partners at events.
Whilst participating in Official GB & NI Team Duties, you must not wear, display, incorporate or promote any logo, device or promotional wording of a third party which conflicts or competes with any products or services of a GB & NI Team Partner, nor make use of any sponsored goods supplied by any third party which conflicts or competes with the products or services of a Team Partner without the prior written approval of UKA. UKA will carefully consider requests for permission and will recognise the legitimate right of the Athlete to engage in commercial activity for his/her own benefit, amongst other things UKA will need to establish whether a genuine conflict or competition exists, and it may be for instance that a company in the same product category but operating on a purely local basis does not ‘compete’ with a Team Partner who operates nationally and/or internationally.
ATHLETE APPEARANCES
In order to support the work of UKA and to recognise the association between UKA and a commercial partner you may be asked to complete a number of athlete appearances. Each athlete may be requested to complete up to two appearances on behalf of UKA and one on behalf of the Athletics Foundation. If you are requested to carry out any additional appearances to the above you will be paid at an identified rate of between £500 - £2000 depending upon your commercial category as identified annually by UKA. You will be notified of your category on an annual basis.
Appearance requests could include visits to local schools, athletics activity sessions or clubs, attending a meeting, photo shoot or interview or supporting a charitable event. The dominant purpose of all appearances will be to promote UKA, one or more of the Commercial Partners' association with UKA and/or the GB & NI Athletics Team, the Sports Councils or the sport.
Prior to any appearances you will receive a brief and be informed of the clothing requirements for the appearance.
MEDIA REQUIREMENTS
As part of the official GB & NI Team duties you may be required to attend media and press interviews. These will all be coordinated through the communications officers who are supporting that event.
As a member of the GB & NI Team, you agree not to make any public statement (whether made as part of a formal interview or not), which is derogatory of UKA, the Commercial Partners, or any of the bodies working to promote high performance sport in the UK, nor to make any public statement, which constitutes a "personal attack" upon another sporting competitor. Fair comment upon a fellow competitor made without the use of offensive language where the substance of the comment is known (or can be shown) to be true will not constitute a "personal attack".
If you wish to ensure into any agreement which may include you working in any media capacity in any period leading up to, during or after a major competition, whether as a print journalist, on the radio or television or by providing exclusive interviews or diaries or columns you must obtain prior approval from UKA. At certain events are precluded from working in a media capacity and advise on this can be obtained from your Team Leader.
USE OF IMAGES
As a member of the GB & NI team, you should recognise that:
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UKA (and through it the Commercial Partners) may use your name, image, likeness, performance and appearance in events or activities (including photographs, film and recordings of performance and appearance). No use is permitted whatsoever if such use would be detrimental to the reputation of the athlete or otherwise derogatory or offensive.
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UKA will only be entitled to make use of your image in connection with the promotion, publicity or explanation of the GB & NI Athletics Team, and any athletics specific activity. UKA is also entitled to use your image for archive and historical record purposes.
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not suggest that you overtly endorses a particular product or service of the Commercial Partner or otherwise
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ensure that at least two other Athletes on the GB and NI Team members are shown in the same promotion with roughly equal prominence; and
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not conflict with any personal endorsements that you have in place.
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Where a Commercial Partner intends to use photographs or footage taken from an commercial appearance you have made or otherwise obtained from UKA, UKA will consult with you in relation to the proposed use of the image by a Commercial Partner prior to the athlete’s appearance being confirmed to the Commercial Partner.
UK ATHLETICS FUNDING and COMMERCIAL PARTNERS
UK Sport
UK Sport is the Government agency responsible for maximising British success in the Olympic and Paralympic Games through investing in, and supporting, our most talented athletes. It was established in 1997 following the introduction of the National Lottery - and specifically a change in Lottery legislation in 1996 to allow investment in people as well as facilities. This latter change enabled a systematic programme of investment to be put in place around our best sportsmen and women.
The result has been to transform the nation's Olympic and Paralympic fortunes. Great Britain moved from being Olympic also-rans at the Atlanta Games in 1996 to a Top 10 nation in Sydney and Athens. Those results are now the foundations of a move to build a high performance system in this country that is world leading in terms of athlete support, coaching, facilities, training and preparation and delivers lasting success on the international stage.
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Even if you do not receive Lottery funding direct, the medical support you receive from UKA including physio and massage, in the vast majority of cases is paid for by the Lottery. Lottery funding also contributes towards overseas training trips, equipment costs and the costs of GB Teams travelling to compete abroad.
Norwich Union
Norwich Union are “Number 1 Sponsor of UK Athletics”. 2008 sees the UK’s leading insurer extend its commitment to athletics until the end of 2012.
The new agreement places more emphasis on the preparation of future champions, whilst at the same time widening the appeal and reach of athletics to encourage increased participation amongst all children.
Norwich Union key areas of support to UKA are:
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Title Sponsor “Norwich Union Great Britain and Northern Ireland Team”
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Title Sponsor of the Televised Events Series
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Supporter of Grass roots initiatives
Norwich Union and UKA Grass Roots programmes are:
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Norwich Union star:track – an introductory holiday scheme for 8 –15 year olds. Each year approximately 24,000 children take part at over 500 venues in Norwich Union star:track scheme;
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Norwich Union shine:awards – an award scheme for 3 - 18 year olds taking place in over 8000 schools;
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Norwich Union sports:hall – an indoor athletics competition programme for 9 –15 year olds;
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Norwich Union Elevating Athletics – a curriculum resource for teachers to help raise the standards of athletics within PE lessons and teach athleticism through to athletic event technique.
Visit www.norwichunion.com/sponsorship/index.htm for more information
BBC
The BBC is the “Official broadcast partner of UK Athletics” and has the rights to televise the 7 main events. The BBC provides a full service through live, interactive coverage, the website and Radio five live. For further information visit http://news.bbc.co.uk/sport/default.stm
adidas
adidas are:
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the official sports apparel supplier to the Norwich Union Great Britain and Northern Ireland Team
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official supplier to UKA Event Officials and
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sponsor of the Televised Event Series.
Visit www.adidas.com/uk/performance/home.asp for further information.
SPAR
SPAR is the worlds biggest international retail food chain with almost 16,000 stores in 34 different countries around the globe and supports UKA by providing sponsorship to SPAR Sprints Initiative. Approximately 6,000 children have been involved in this programme so far and some of our top young athletes have been SPAR scholars. For further information visit www.spar.co.uk/customers/sprints-and-eaa/
Red Bull
Red Bull is the Official Performance Partner to UK Athletics and the Great Britain & Northern Ireland Athletics Team. Red Bull provides energy drinks and fridges at all the televised events, selected UKA competitions and squad weekends and High Performance Centres. Visit www.redbull.co.uk for further information.
NASUWT
The National Association of Schoolmasters Union of Women Teachers is the largest union representing teachers and head teachers throughout the UK and is the official support sponsor of Norwich Union Elevating Athletics, the curriculum resource for teachers. Visit www.nasuwt.org.uk for additional information.
Heidseck & Co Monopole
Heidsieck & Co. Monopole is one of Champagne’s oldest and most respected Champagne Houses. They are ‘Official and Exclusive Champagne Supplier to UK Athletics and the Great Britain and Northern Ireland team’. Heidsieck & Co. Monopole will be an important partner in helping to celebrate through its Reward and “Champagne Moments” Recognition programme. For further information visit www.ukathletics.net/sponsors/heidsieck--co-monopole
Scholl
Scholl are “Official Footcare Sponsor of UK Athletics.” The company has built itself a reputation as a leading brand with superior knowledge in the footcare and footwear arena. Working with medical and scientific specialists who understand the structure and biomechanics of the foot in relation to the whole body, they remain dedicated to identifying problems, seeking solutions and developing innovative products based on key consumer insight. Visit www.scholl-footcare.com for further information. Scholl provide products to the UKA medical team and have embarked on a “Birthday Club” initiative that will provide athletes with selected goodies on their birthday.
Vonage
Vonage are the official telecoms sponsor to UK Athletics and the Norwich Union Great Britain and Northern Ireland Team. Vonage are a broadband phone company, offering a simple, cost-effective service to make calls over the Internet. For further information visit www.Vonage.co.uk
Aqua Pura
Aqua-Pura is the number one big bottle water brand in the UK and “Official Bottled Mineral Water Sponsor of UK Athletics and the Great Britain and Northern Ireland Team”. Aqua-Pura also sponsor a new UKA performance resource called “Eat and Drink like a Champion”. Further information is available at www.princes.co.uk/brands/aqua-pura/
Star Trac
Star Trac, are an international leader in commercial quality fitness equipment and “Support sponsor of UK Athletics”, providing equipment to the High Performance Centres. Star Trac’s complete line of fitness equipment includes the Pro Treadmill, the exclusive bikes for Spinning® and a stair climber. Visit www.startrac.com/europe
VibroSport
VibroSport are part of Niagara Healthcare who offer a range of massage therapy products. The company was founded in 1940 and is now one of the world’s largest manufacturers of therapeutic products. They are “Official Sponsor to UK Athletics” and will be supplying products to athletes and high performance centres.
Polar Electro (UK)
Polar Electro (UK) is the Official Heart Rate Monitor of UK Athletics. Founded in 1977, Polar Electro is the world's leading manufacturer of sports instruments and heart rate monitoring, registering and evaluation equipment. They provide products and support to the High Performance Centres. Visit www.polar.fi/polar/channels/uk
Charles Worthington
Charles Worthington is one of the most recognised names in salon styling and through its partnership with UK Athletics as official hair care product supplier to UK Athletics can provide performance hair care for performance athletes. For more information regarding Charles Worthington see www.cwlondon.com
Original Source
Original source is “packed with natural stuff” that will make your skin tingle. Each product uses 100% pure and natural essential oils. The products range from soaps to shaving Gel. Original Source has been the Official washing and bathing product supplier to UK athletics since early 2007. To find out more about Original Source visit www.originalsource.co.uk
